How can you:

- easily benchmark website’s search engine optimization?
- estimate your SEO consultant?
- gauge success of in-house SEO employees?
- evaluate your SEO business?

I am about to share with you 2 expert secrets to track SEO progress on the fly.

For a Internet promoter, data is the single most effective weapon. 3 reasons why:

1. Data defines you as an SEO.
If you don’t play hard with data, neither clients nor the industry will take you seriously.

2. Data says you how well you are performing.
I am all about customer feedback but 1st thing you got to do is root through your proper information to find your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? No. Management needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily utilizing search engine optimization software. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting system for your business.

I am all for automation in my business because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough search engine optimization SEO reporting software out there, you can monitor your search engine optimization progress fast and easy, just like thousands of SEO marketers do across the globe.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each customer and for the entire year the software sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization apps reports convenient but they are also good-looking and full of graphs so the design is one less headache I have to think about.

If you wonder what sorts of metrics are vital for search engine optimization reports, I’ve pinpointed 3:

1. Keyword metrics:
- keyword rankings in targeted SEs
- historic rankings
- expected and current site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building information
- Number and quality of client backlinks
- Number and quality of link building partners
- Number and quality of competitor inbound links

3. On site and on page SEO metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure audit stats

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